As of 2023, marketing projections say we can expect online video to account for 82.5% of all web traffic. This makes it the most popular type of content on the internet, and an ideal way to share the mission and products you have to offer.

But traffic isn’t everything. If potential customers come to your website but don’t understand and feel invested in the products or mission you offer, you may be losing valuable leads. This, again, is where video comes in. 94% of marketers claim that video improves customer knowledge of their goods or services… Which brings you to valuable conversions.

Videography/Film can feel like a big investment, but statistics show us that the role of video in marketing has continued to grow steadily. This is thanks, at least in part, to the internet.

And I think it’s safe to say… the internet isn’t going anywhere!

Marketing firms across the globe have seen a 25% increase since 2016 in their product leads and conversions due to the use of brand videos. Organic marketing, especially, has been significantly affected by the use of brand videos for promotion.

Video continues to out perform other traditional forms of marketing. So while it can feel like a big investment now, a good story told well offers years of benefit!

From camera movement, to editing and post production - complex moving parts make Film both exceptionally immersive and expressly real. It has an ability to evoke emotions in a uniquely visceral way. The colors, the sounds, the movements specifically chosen to tell each story, the undertone and embellishment of a musical score… all of these things are harnessed and structured differently for every single Film. Because every story is different. Much like life, there can be no “formula”. Only an understanding of each element, what it brings and how it enriches the whole.